Fashion Photography

Fashion photography started in the 1839. It consists of  images that promote the clothing the model is wearing, usually shown in a way that catches the viewers eye showing a beautiful woman in a desirable  way. The first fashion photos which were published in Harper's Bazaar, shot in black and white film they exude the ideals of the time of desirable women and clothes.

 Nancy Beaton, Shooting Star for the Galaxy Ball, 1929, Cecil Beaton

The more modern day fashion photography is slightly different to the older images, they have a quirky edge to them and are seen as more contemporary. For example David Lachapelle's work is seen as slightly obscene in some ways but his work can also be seen as pushing the boundaries.

Burning Down The House, Alexander Mcqueen and Isabella Blow, David Lachapelle

There are a few difficulties when it comes to fashion photography, if it is outside you have to take into account the weather and the space needed for the shoot. You would also need to hire a few people to help you if you were to do a large shoot, this can take up time that may be restricted to a certain amount. The upside from working in fashion photography is that you get to work a vast amount of different people everyday, and you get the chance to have your images printed in magazines such as i-D and Vogue. This can also lead to making a large amount of money and the ability to work in different environments and places.